I developed a social media campaign centered around our new Nutella labels, showcasing some of the most beautiful places in the country. The challenge was to keep the Nutella jar as the main focus while incorporating stunning scenic shots. I created a series of Instagram posts and stories that featured polls, allowing followers to vote on their favorite recipe or state. This project came naturally to me, and I was able to capture the desired look and feel perfectly. The campaign generated a lot of buzz on social media and made it an enjoyable experience for consumers.