Nutella wanted to create an Easter theme for their fun Nutella & Go! product. It’s a perfect fit for kids' Easter baskets. What do kids love? Dipping a delicious snack into a chocolatey dip! They also enjoy fun, playful characters that are cool and relatable. I remember during the design process, I was brainstorming ideas when I looked at my son wearing his sunglasses one afternoon, and the inspiration struck me. Creating these characters was a lot of fun, and they make a fantastic addition to any kid's Easter basket.