The Holman events team approached me with a specific request for one of our largest events of the year, NAFA (National Association of Fleet Administrators). They needed a floor design and overhead signage that would align with their existing event materials. The primary message they wanted to convey was "Buy, Drive, Service, and Sell," and they wanted this prominently featured throughout the design layout.

Working closely with the events team, I developed a bold design that would be eye-catching from across the showroom floor. The overhead signage displayed our logo on the outside and the four key messages on the inside. Additionally, we designed the signage to spin, which not only made our booth stand out from the competition but also creatively emphasized the "Buy, Drive, Service, and Sell" messaging. This project was a pleasure to work on, and I was thrilled to hear that it was very well received.