KINDER JOY GLOBAL REDESIGN

This project initially aimed to explore various design options for the popular treat, Kinder Joy. Ferrero sought a departure from the traditional logo that had been in use for many years. I was tasked with creating a range of designs for the logo and approached it with a playful mindset. I chose a youthful style that evoked the feel of a comic book. While I had to maintain the same color scheme as the Kinder Joy eggs, I had the freedom to reimagine the logo itself. To my surprise, Kinder ultimately selected my design as the final choice for their official global logo redesign.